Snapshot: Fleep


A new app released from digital start-up Fleep combines the fluidity of instant messaging with the ‘reply-all’ style of email. We spoke to founder and chief executive Henn Ruukel about starting a new app and building a brand.

Can you explain how Fleep works?

Fleep works like any text-messaging service, but with the twist that it can be included in a conversation with anyone by adding them with their email address. If that person is not a Fleep user, Fleep sends all messages to them as normal emails and their replies are converted back to Fleep as a conversation flow. In addition to sending text messages, users can share files and images, or put messages on their pin boards so they won’t get lost in the flow.

Why did you form Fleep?

Fleep, brand development, apps, Skype,