Report: Advertising revenue on piracy sites exceeds $200 million
19-02-2014
Questionable advertising in South Africa
01-08-2011
Eskort employed risky tactics with its cheeky reference to the Rugby World Cup—but will it be deemed IP infringement, asks Nishaat Slamdien of Spoor & Fisher.
Eskort’s recent advertising campaign for its ‘Springbox’ has been talked about almost as much as the Springboks’ 7-1 split on the bench against the All Blacks. The tongue-in-cheek reference to the national rugby team has the nation wondering whether Eskort will be shown a yellow card, or if its conduct is deserving of a straight red.
In August, Eskort, a manufacturer of processed pork products, placed a billboard outside OR Tambo International Airport stating ‘Go Springbox Love Eskort’. It was in the colours of the national sporting teams—green and gold—and emblazoned with the national flag.
Heraldic representation
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Advertising, Eskort, Rugby World Cup, Spoor & Fisher, IP infringement, Springbox, South Africa. Twitter, trademarks
