In June 2011, ICANN will announce when the new gTLD application process will open. Nick Wood considers the costs, benefits, risks and responsibilities associated with applying for trademark owners.
In June 2011, ICANN will announce when the new gTLD application process will open. Nick Wood considers the costs, benefits, risks and responsibilities associated with applying for trademark owners.
Social media, apps, geo-location, tablets—the Internet and the platforms and devices that deliver it change every month. We may be pioneers or luddites, early adapters or sceptics, But eventually, we select what is most useful or most popular with our peers and discard the rest. In our professional lives, as in our personal lives, if we are left behind, usually it takes just a little time or money to catch up.
Since 2006, ICANN’s leadership has been doggedly pushing the so-called new gTLD process, cheered along by the registry operators and registrars that dominate the ICANN community and predict financial gain.
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gtld, icann, brand owners, valideus
