New gTLD Congress preview


New gTLD Congress preview

The Digital Marketing & gTLD Strategy Congress will be held in New York City from March 11 to March 12. TB&I looks at the potential highlights.

The Digital Marketing & gTLD Strategy Congress couldn’t come at a better time. For the first time, the Internet Corporation for Assigned Names and Numbers (ICANN) has named a date—April 23, 2013—for launching the first new generic top-level domains (gTLDs). The date is tentative but it means conference attendees, unlike at other past events covering the gTLD programme, have a launch date to focus their sights on.

The two-day conference caters for all needs: current and prospective applicants; trademark owners and in-house counsel; branding and marketing consultants; communications specialists; and more.

Day one kicks off with a session all about branding. Panellists will discuss best practices for optimising domain portfolios, assessing how new gTLDs affect brand strategy and analysing the influence of the domains on social media, and will finish by looking at whether gTLD round two is right for you.

Digital Marketing & gTLD Strategy Congress, ICANN, gTLDs, conference