Marques: Technology—six trends to watch


Susie Harris

Marques: Technology—six trends to watch

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Technological developments bring many opportunities for practitioners to improve brand protection and enforcement, says Susie Harris of Marques.

Technology is having an impact on every aspect of our lives—and trademark practice is no exception. The growth of the internet and electronic communication has already transformed many aspects of our jobs, but it is likely that we will see even more change in the next decade with the development of tools based on technologies such as blockchain and artificial intelligence (AI).

At this stage, it is hard to predict exactly what benefits these technologies will offer and how they will change our lives and our work. But we know that IP practitioners have always embraced new technological tools and no doubt they will continue to do so.

Marques takes seriously the importance of sharing knowledge about emerging tools and trends, and these are topics that are likely to feature in future Marques events, webinars and papers. There are six broad areas where we see technology affecting trademark practice.

Marques, technology, artificial intelligence, blockchain, brand protection, EUIPO, IPOS, IP Australia, searching, counterfeits, disputes