Fighting the good fight against online brand fraud

Cyber attacks against your brand can be very damaging and costly to both your revenue and your reputation. Susan Prosser shows how you can resist, with the right tools.

In the World Intellectual Property Review 2012 Annual, we published an article, ‘Online Th reats to Your Brand: Defence on the Front Line’. Preemptive and proactive eff orts to defend your online brand were discussed.

No amount of eff ort is foolproof, however, and for most major brands it is a question of when, not if, you will have to respond to signifi cant and organised online fraud activity. In those cases, using available domain and Domain Name System (DNS) research tools, in combination with prevailing legal statutes, is the right response.

ACPA legal statute