To ensure trademark protection, brand owners must be familiar with how national offices evaluate distinctiveness. Judit Lantos takes a look at some important Hungarian cases.
There have been a number of recent cases in Hungary where the question of distinctive character was the issue in a refusal on absolute grounds; several of these cases pertain to food and drink brands.
Ce’Real for chocolate—granted
An international word mark called ‘Ce’Real’ for class 30 (confectionery, chocolate and chocolate products, pastries, ice-cream and preparations for making the aforementioned goods) designating Hungary was finally refused by the Hungarian Intellectual Property Office due to the lack of distinctive character.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
Distinctiveness, Ce'Real, Naturfresh, trademark protection, food and drink