Plain packaging: catching tobacco in a state of undress


The Australian government is committed to implementing a suite of reforms as it attempts to reduce smoking and its harmful side-effects.

Plain packaging

As part of these reforms, the government introduced legislation (the Tobacco Plain Packaging Bill 2011) to require the plain packaging of tobacco products.

The Tobacco Plain Packaging Act 2011, which is expected to take effect in 2012, will prevent the advertising and promotion of tobacco and tobacco products on product packaging with a view to:

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