Andrew John Bellingall of Daniel Advogados takes a look at Brazil’s preparations for the World Cup in terms of protecting FIFA's and the sponsors’ IP rights.
Even though Brazil won the right to stage the World Cup without competition from other countries, it still had to agree to the terms and conditions dictated by FIFA. The situation was classic Macaulay v Schroeder Music Publishing Co Ltd [1974] 1 WLR 1308, where there is no real negotiation between the parties. The Brazilian federal government had to accept the terms of the contract dictated by FIFA, or the World Cup would be staged somewhere else—England always being a willing alternative.
Everyone is equal, but some are more equal than others
Let us see what Brazil agreed to:
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
To request a FREE 2-week trial subscription, use the same link but select the 'trial' option in the dropdown box. NOTE - this can take up to 48hrs to be approved.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
FIFA, trademarks, INPI, ambush marketing
