Andrew John Bellingall of Daniel Advogados takes a look at Brazil’s preparations for the World Cup in terms of protecting FIFA's and the sponsors’ IP rights.
Even though Brazil won the right to stage the World Cup without competition from other countries, it still had to agree to the terms and conditions dictated by FIFA. The situation was classic Macaulay v Schroeder Music Publishing Co Ltd  1 WLR 1308, where there is no real negotiation between the parties. The Brazilian federal government had to accept the terms of the contract dictated by FIFA, or the World Cup would be staged somewhere else—England always being a willing alternative.
Everyone is equal, but some are more equal than others
Let us see what Brazil agreed to:
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FIFA, trademarks, INPI, ambush marketing