It is a common practice for Japanese businesses to borrow and use internationally famous brands’ trademarks from the companies that own the trademarks, so as to boost their business activities in Japan.
It is a common practice for Japanese businesses to borrow and use internationally famous brands’ trademarks from the companies that own the trademarks, so as to boost their business activities in Japan.
Our firm has often negotiated and administered such borrowing of famous trademarks on behalf of our Japanese clients. We believe that this trademark-borrowing trend will continue for some time, due to the Japanese people’s penchant for name brands and the trademark owners’ desire to earn royalty income for the use of their trademarks.
However, we are fully aware of the difference between the Japanese and some foreign countries’ concepts concerning the granting and registering of rights to use a trademark.
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Licence, trademark, brand, patent
