New gTLDs constitute a step into the unknown, not least because no-one knows how search engines will treat them, as Ludvik Høegh-Krohn reports.
New gTLDs constitute a step into the unknown, not least because no-one knows how search engines will treat them, as Ludvik Høegh-Krohn reports.
The Internet Corporation for Assigned Names and Numbers (ICANN) originally accepted applications for new generic top-level domains (gTLDs) from January 12 to April 12, 2012. It extended this deadline to April 20 owing to a technical glitch in the online application system that exposed some users’ file names.
A TLD is what comes after the dot in a website address—the most well-known being .com. Any organisation can now apply for its own TLD, so we can expect TLDs like .hotel, .facebook and .ibm. This will completely change the structure of information in the domain name system.
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gTLDs, SEO, domain names, ICANN
