WIPR Trademarks North America 2024

WIPR Trademarks North America 2024 was held in San Diego on September 5-6. The conference provided a platform to discuss legislative and regulatory developments impacting owners, and industry experts shared the most groundbreaking strategies that brands are using to protect themselves from infringement.

Speakers included senior trademark counsel from WWE, Gilead, US Customs & Border Protection, Wanhuida Intellectual Property, the United States Marine Corps, Bond Schoeneck & King, Paramount, the Forest Stewardship Council, Buchalter, and the University of San Diego School of Law.

WATCH: Tailoring Trademark Protection for Different Demographics- Understanding online buying behaviour across different age groups

Valerie Finn, Marylauren Ilagan, and Peter Steckelman discuss tailoring trademark protection to different demographics by analyzing online buying behavior across various age groups.

WATCH: Panel Discussion – In-house counsel day-to-day challenges and solutions

3 October 2024

WATCH: Panel Discussion – Partnering with third parties to overcome infringement online and across the globe

3 October 2024

WATCH: The importance of IP evangelism for trademark leaders

Lauren Dienes-Middlen, WWE’s Senior Vice President and Deputy General Counsel, dives into the critical role of IP evangelism for trademark leaders, sharing insights on protecting and amplifying brand identity in today’s landscape.

WATCH: Panel discussion – Best practice in trademark licensing

Join Philip Greene, Trademark and Internet Law Counsel for the United States Marine Corps, and Terria Jenkins, Member & Chair of the Trademark and Brand Licensing Group at Bond Schoeneck, as they discuss best practices in trademark licensing, offering key strategies for managing and protecting brand assets.

WATCH: Panel Discussion – 3D Threats; Protecting Your Intellectual Property

Join Elliott Champion, Kathleen Brower, and Neil Peretz in this panel discussion as they address the increasing threats to intellectual property in today's digital landscape and share strategies for protecting your assets.

WATCH: Panel Discussion – Overcoming new trademark challenges

Erica Van Loon, Marylauren Ilagan, and Aaron Fennimore discuss how to overcome the latest challenges in trademark law, offering insights and strategies for navigating the evolving trademark landscape.

WATCH:Anti-counterfeiting strategies online and offline

Susan Acquista, Kathleen Brower, and Mareesa Valentine discuss anti-counterfeiting strategies both online and offline.

WATCH: Balancing trademark and free speech rights

Lisa Ramsey, Professor of Law at the University of San Diego School of Law, explores the delicate balance between trademark protection and free speech rights, discussing the legal complexities and key considerations in this area.

WATCH: Presentation – The challenges around managing the trademark practice in an NGO

Jenna Mueller, Senior Manager of Trademark at the Forest Stewardship Council, presents on the unique challenges of managing a trademark practice within a non-governmental organization (NGO), highlighting the complexities of brand protection in the nonprofit sector.

WATCH: In-house trademark attorney panel discussion – strategic trademark management pain points and top tips

Annie Allison, Eunice Yu Moller, and Kevin Kiely discuss common pain points in strategic trademark management and share their top tips for navigating the challenges in brand protection.

WATCH: Fireside Chat - What’s the latest thinking on AI in trademark prosecution and enforcement?

Sheryl Carlin, Executive Director of Licensing and Business Affairs Music at Paramount, and Annie Allison, Associate at Haynes & Boone, discuss the latest thinking on the role of AI in trademark prosecution and enforcement, exploring its impact and potential in the legal landscape.

WATCH: The Madrid Protocol – pros, cons, and specific sector challenges

Gretchen Stroud, Gilead’s Senior Associate General Counsel for Intellectual Property, breaks down the Madrid Protocol—examining its benefits, potential pitfalls, and the unique challenges it presents across different industries.

WIPR Trademarks North America 2024

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