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WIPR Trademarks North America 2024

WIPR Trademarks North America 2024 was held in San Diego on September 5-6. The conference provided a platform to discuss legislative and regulatory developments impacting owners, and industry experts shared the most groundbreaking strategies that brands are using to protect themselves from infringement.

Speakers included senior trademark counsel from WWE, Gilead, US Customs & Border Protection, Wanhuida Intellectual Property, the United States Marine Corps, Bond Schoeneck & King, Paramount, the Forest Stewardship Council, Buchalter, and the University of San Diego School of Law.

WATCH: Presentation – The challenges around managing the trademark practice in an NGO
WATCH: Presentation – The challenges around managing the trademark practice in an NGO
Jenna Mueller, Senior Manager of Trademark at the Forest Stewardship Council, presents on the unique challenges of managing a trademark practice within a non-governmental organization (NGO), highlighting the complexities of brand protection in the nonprofit sector.


WATCH: Balancing trademark and free speech rights
3 October 2024
WATCH: In-house trademark attorney panel discussion – strategic trademark management pain points and top tips
3 October 2024
WATCH: Panel discussion – Best practice in trademark licensing
3 October 2024
WATCH: Panel Discussion – 3D Threats; Protecting Your Intellectual Property
3 October 2024
WATCH: Panel Discussion – Overcoming new trademark challenges
3 October 2024
WATCH:Anti-counterfeiting strategies online and offline
3 October 2024



WATCH: Fireside Chat - What’s the latest thinking on AI in trademark prosecution and enforcement?
Sheryl Carlin, Executive Director of Licensing and Business Affairs Music at Paramount, and Annie Allison, Associate at Haynes & Boone, discuss the latest thinking on the role of AI in trademark prosecution and enforcement, exploring its impact and potential in the legal landscape.
WATCH: The Madrid Protocol – pros, cons, and specific sector challenges
Gretchen Stroud, Gilead’s Senior Associate General Counsel for Intellectual Property, breaks down the Madrid Protocol—examining its benefits, potential pitfalls, and the unique challenges it presents across different industries.
WATCH: Tailoring Trademark Protection for Different Demographics- Understanding online buying behaviour across different age groups
Valerie Finn, Marylauren Ilagan, and Peter Steckelman discuss tailoring trademark protection to different demographics by analyzing online buying behavior across various age groups.
WATCH: Panel Discussion – In-house counsel day-to-day challenges and solutions
Stephen Strauss, Sui Duong, Neil Peretz, and Diana Heligman discuss the day-to-day challenges faced by counsel and offer practical solutions for managing legal issues in-house.
WATCH: Panel Discussion – Partnering with third parties to overcome infringement online and across the globe
Valerie Finn, Kenya Williams, and Caldwell Camero participate in a panel discussion on partnering with third parties to address and overcome infringement online and worldwide.
WATCH: The Wrath of Jack – How the Courts Have Applied the Rogers Test Post-Jack Daniels
Stephen Strauss, Shareholder at Buchalter, discusses how courts have applied the Rogers test following the Jack Daniel’s case.
WATCH: How US Customs & Border Protection combats trademark infringement
Beth Jenior, Senior Attorney-Advisor with the Intellectual Property Enforcement Branch at US Customs & Border Protection, sheds light on the agency’s strategies for combating trademark infringement and protecting brand integrity.
WATCH: How to navigate the current Chinese trademark prosecution and enforcement landscape
Yongjian Lei, Partner at Wanhuida Intellectual Property, shares expert insights on how to navigate the complexities of China’s current trademark prosecution and enforcement landscape, offering valuable guidance for trademark protection.





WATCH: Bridging the Gap – Enhancing the Trademark Attorney and Business Lead Relationship
Tiffany Gehrke, Peter Steckelman, Tish Berard, and Paul Liu discuss how to enhance trademark attorney and business lead relationships, focusing on strategies to improve collaboration in trademark law.
WATCH: The importance of IP evangelism for trademark leaders
Lauren Dienes-Middlen, WWE’s Senior Vice President and Deputy General Counsel, dives into the critical role of IP evangelism for trademark leaders, sharing insights on protecting and amplifying brand identity in today’s landscape.