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WIPR Trademarks North America 2024

WIPR Trademarks North America 2024 was held in San Diego on September 5-6. The conference provided a platform to discuss legislative and regulatory developments impacting owners, and industry experts shared the most groundbreaking strategies that brands are using to protect themselves from infringement.

Speakers included senior trademark counsel from WWE, Gilead, US Customs & Border Protection, Wanhuida Intellectual Property, the United States Marine Corps, Bond Schoeneck & King, Paramount, the Forest Stewardship Council, Buchalter, and the University of San Diego School of Law.

WATCH: Panel discussion – Best practice in trademark licensing
WATCH: Panel discussion – Best practice in trademark licensing
Join Philip Greene, Trademark and Internet Law Counsel for the United States Marine Corps, and Terria Jenkins, Member & Chair of the Trademark and Brand Licensing Group at Bond Schoeneck, as they discuss best practices in trademark licensing, offering key strategies for managing and protecting brand assets.


WATCH: Panel Discussion – 3D Threats; Protecting Your Intellectual Property
3 October 2024
WATCH: Panel Discussion – Overcoming new trademark challenges
3 October 2024
WATCH:Anti-counterfeiting strategies online and offline
3 October 2024
WATCH: Fireside Chat - What’s the latest thinking on AI in trademark prosecution and enforcement?
3 October 2024
WATCH: The Madrid Protocol – pros, cons, and specific sector challenges
3 October 2024
WATCH: Tailoring Trademark Protection for Different Demographics- Understanding online buying behaviour across different age groups
3 October 2024



WATCH: Panel Discussion – In-house counsel day-to-day challenges and solutions
Stephen Strauss, Sui Duong, Neil Peretz, and Diana Heligman discuss the day-to-day challenges faced by counsel and offer practical solutions for managing legal issues in-house.
WATCH: Panel Discussion – Partnering with third parties to overcome infringement online and across the globe
Valerie Finn, Kenya Williams, and Caldwell Camero participate in a panel discussion on partnering with third parties to address and overcome infringement online and worldwide.
WATCH: The Wrath of Jack – How the Courts Have Applied the Rogers Test Post-Jack Daniels
Stephen Strauss, Shareholder at Buchalter, discusses how courts have applied the Rogers test following the Jack Daniel’s case.
WATCH: How US Customs & Border Protection combats trademark infringement
Beth Jenior, Senior Attorney-Advisor with the Intellectual Property Enforcement Branch at US Customs & Border Protection, sheds light on the agency’s strategies for combating trademark infringement and protecting brand integrity.
WATCH: How to navigate the current Chinese trademark prosecution and enforcement landscape
Yongjian Lei, Partner at Wanhuida Intellectual Property, shares expert insights on how to navigate the complexities of China’s current trademark prosecution and enforcement landscape, offering valuable guidance for trademark protection.
WATCH: Bridging the Gap – Enhancing the Trademark Attorney and Business Lead Relationship
Tiffany Gehrke, Peter Steckelman, Tish Berard, and Paul Liu discuss how to enhance trademark attorney and business lead relationships, focusing on strategies to improve collaboration in trademark law.
WATCH: The importance of IP evangelism for trademark leaders
Lauren Dienes-Middlen, WWE’s Senior Vice President and Deputy General Counsel, dives into the critical role of IP evangelism for trademark leaders, sharing insights on protecting and amplifying brand identity in today’s landscape.
WATCH: Presentation – The challenges around managing the trademark practice in an NGO
Jenna Mueller, Senior Manager of Trademark at the Forest Stewardship Council, presents on the unique challenges of managing a trademark practice within a non-governmental organization (NGO), highlighting the complexities of brand protection in the nonprofit sector.





WATCH: Balancing trademark and free speech rights
Lisa Ramsey, Professor of Law at the University of San Diego School of Law, explores the delicate balance between trademark protection and free speech rights, discussing the legal complexities and key considerations in this area.
WATCH: In-house trademark attorney panel discussion – strategic trademark management pain points and top tips
Annie Allison, Eunice Yu Moller, and Kevin Kiely discuss common pain points in strategic trademark management and share their top tips for navigating the challenges in brand protection.