WIPR Trademarks North America 2024

WIPR Trademarks North America 2024 was held in San Diego on September 5-6. The conference provided a platform to discuss legislative and regulatory developments impacting owners, and industry experts shared the most groundbreaking strategies that brands are using to protect themselves from infringement.

Speakers included senior trademark counsel from WWE, Gilead, US Customs & Border Protection, Wanhuida Intellectual Property, the United States Marine Corps, Bond Schoeneck & King, Paramount, the Forest Stewardship Council, Buchalter, and the University of San Diego School of Law.

WATCH: Fireside Chat - What’s the latest thinking on AI in trademark prosecution and enforcement?

Sheryl Carlin, Executive Director of Licensing and Business Affairs Music at Paramount, and Annie Allison, Associate at Haynes & Boone, discuss the latest thinking on the role of AI in trademark prosecution and enforcement, exploring its impact and potential in the legal landscape.

WATCH: The Madrid Protocol – pros, cons, and specific sector challenges

3 October 2024

WATCH: How US Customs & Border Protection combats trademark infringement

3 October 2024

WATCH: The Wrath of Jack – How the Courts Have Applied the Rogers Test Post-Jack Daniels

Stephen Strauss, Shareholder at Buchalter, discusses how courts have applied the Rogers test following the Jack Daniel’s case.

WATCH: How to navigate the current Chinese trademark prosecution and enforcement landscape

Yongjian Lei, Partner at Wanhuida Intellectual Property, shares expert insights on how to navigate the complexities of China’s current trademark prosecution and enforcement landscape, offering valuable guidance for trademark protection.

WATCH: Bridging the Gap – Enhancing the Trademark Attorney and Business Lead Relationship

Tiffany Gehrke, Peter Steckelman, Tish Berard, and Paul Liu discuss how to enhance trademark attorney and business lead relationships, focusing on strategies to improve collaboration in trademark law.

WATCH: Panel discussion – Best practice in trademark licensing

Join Philip Greene, Trademark and Internet Law Counsel for the United States Marine Corps, and Terria Jenkins, Member & Chair of the Trademark and Brand Licensing Group at Bond Schoeneck, as they discuss best practices in trademark licensing, offering key strategies for managing and protecting brand assets.

WATCH: Panel Discussion – 3D Threats; Protecting Your Intellectual Property

Join Elliott Champion, Kathleen Brower, and Neil Peretz in this panel discussion as they address the increasing threats to intellectual property in today's digital landscape and share strategies for protecting your assets.

WATCH: Panel Discussion – Overcoming new trademark challenges

Erica Van Loon, Marylauren Ilagan, and Aaron Fennimore discuss how to overcome the latest challenges in trademark law, offering insights and strategies for navigating the evolving trademark landscape.

WATCH:Anti-counterfeiting strategies online and offline

Susan Acquista, Kathleen Brower, and Mareesa Valentine discuss anti-counterfeiting strategies both online and offline.

WATCH: Presentation – The challenges around managing the trademark practice in an NGO

Jenna Mueller, Senior Manager of Trademark at the Forest Stewardship Council, presents on the unique challenges of managing a trademark practice within a non-governmental organization (NGO), highlighting the complexities of brand protection in the nonprofit sector.

WATCH: Balancing trademark and free speech rights

Lisa Ramsey, Professor of Law at the University of San Diego School of Law, explores the delicate balance between trademark protection and free speech rights, discussing the legal complexities and key considerations in this area.

WATCH: In-house trademark attorney panel discussion – strategic trademark management pain points and top tips

Annie Allison, Eunice Yu Moller, and Kevin Kiely discuss common pain points in strategic trademark management and share their top tips for navigating the challenges in brand protection.

WIPR Trademarks North America 2024

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