WIPR Trademarks North America 2024

WIPR Trademarks North America 2024 was held in San Diego on September 5-6. The conference provided a platform to discuss legislative and regulatory developments impacting owners, and industry experts shared the most groundbreaking strategies that brands are using to protect themselves from infringement.

Speakers included senior trademark counsel from WWE, Gilead, US Customs & Border Protection, Wanhuida Intellectual Property, the United States Marine Corps, Bond Schoeneck & King, Paramount, the Forest Stewardship Council, Buchalter, and the University of San Diego School of Law.

WATCH: How US Customs & Border Protection combats trademark infringement
Beth Jenior, Senior Attorney-Advisor with the Intellectual Property Enforcement Branch at US Customs & Border Protection, sheds light on the agency’s strategies for combating trademark infringement and protecting brand integrity.





Stephen Strauss, Sui Duong, Neil Peretz, and Diana Heligman discuss the day-to-day challenges faced by counsel and offer practical solutions for managing legal issues in-house.
Valerie Finn, Marylauren Ilagan, and Peter Steckelman discuss tailoring trademark protection to different demographics by analyzing online buying behavior across various age groups.
Yongjian Lei, Partner at Wanhuida Intellectual Property, shares expert insights on how to navigate the complexities of China’s current trademark prosecution and enforcement landscape, offering valuable guidance for trademark protection.
Lauren Dienes-Middlen, WWE’s Senior Vice President and Deputy General Counsel, dives into the critical role of IP evangelism for trademark leaders, sharing insights on protecting and amplifying brand identity in today’s landscape.
Valerie Finn, Kenya Williams, and Caldwell Camero participate in a panel discussion on partnering with third parties to address and overcome infringement online and worldwide.
Jenna Mueller, Senior Manager of Trademark at the Forest Stewardship Council, presents on the unique challenges of managing a trademark practice within a non-governmental organization (NGO), highlighting the complexities of brand protection in the nonprofit sector.
Susan Acquista, Kathleen Brower, and Mareesa Valentine discuss anti-counterfeiting strategies both online and offline.
Erica Van Loon, Marylauren Ilagan, and Aaron Fennimore discuss how to overcome the latest challenges in trademark law, offering insights and strategies for navigating the evolving trademark landscape.





Join Philip Greene, Trademark and Internet Law Counsel for the United States Marine Corps, and Terria Jenkins, Member & Chair of the Trademark and Brand Licensing Group at Bond Schoeneck, as they discuss best practices in trademark licensing, offering key strategies for managing and protecting brand assets.
Join Elliott Champion, Kathleen Brower, and Neil Peretz in this panel discussion as they address the increasing threats to intellectual property in today's digital landscape and share strategies for protecting your assets.