26 October 2018Trademarks

US Navy donates more than $1m generated from TM sales

The US Navy Trademark Licensing Office (NTLO) has announced that it has transferred $1.3 million generated from sales of trademarked products to the Navy Morale, Welfare and Recreation (MWR) programme.

The office announced on Tuesday, October 23, that the money was produced from royalties from licensed products using Navy trademarks and logos. The funds will go towards community recreational programmes supported by the MWR.

The Navy trademarks appear on thousands of officially licensed products, according to the NTLO, including clothing, household goods, ornaments, watches and handmade goods.

However, the NTLO will not license its trademarks to products including alcohol, items related to smoking or drugs, gambling or lottery-related products and firearms.

Nadine Villanueva Santiago, manager of the NTLO, said: “Our job is to ensure that Navy-branded consumer goods available in the marketplace are ones that instil pride in the service and admiration of the men and women who serve.”

Santiago added that officially licensed products have gone through the appropriate channels to ensure that they are of good quality.

As well as the MWR initiative, the Navy Wounded Warrior-Safe Harbor programme benefits from the NTLO’s licensed products.

Product samples that are not required to be sent back to the licensees are inventoried and transferred to the initiative.

These items are then distributed to those enrolled in the programme at the Warrior Games—a multi-sport event for wounded, injured or ill service personnel and veterans—or at medical treatment facilities.

The NTLO has more than 250 licensees. Every officially licensed product contains a hologram or hangtag that identifies it as a legitimate item associated with the Navy.

The Navy has now transferred more than $3.2 million to the MWR in total and, as a whole, Department of Defense trademark programme offices have transferred more than $24 million to MWR initiatives, according to the announcement.

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