dennemeyer-1
OSTILL / SHUTTERSTOCK.COM
21 April 2015TrademarksRoxana Sullivan

Trademark law: The limits of personality rights

The right of publicity, also called personality rights, prevents the unauthorised commercial use of a person’s likeness, name, or other recognisable aspect of his or her persona. As a result, it gives an individual the exclusive right to license the use of his or her identity for commercial gain. In the US, state law governs the right of publicity and only about half of the states have specific right of publicity statutes.

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