Gene Simmons applies to trademark ‘devil horns’ hand gesture

Gene Simmons, lead singer of rock band Kiss, has applied to trademark the so-called devil horns hand gesture.

The sign, described as consisting “of a hand gesture with the index and small fingers extended upward and the thumb extended perpendicular”, has been widely used in the rock music scene, but Simmons claimed he first made the sign in November 1974 while performing on stage.