EU court reverses Heineken trademark decision

10-12-2018

EU court reverses Heineken trademark decision

Bariscan Celik / iStockphoto.com

Heineken’s Italian arm suffered defeat last week when the EU General Court reversed a European Union Intellectual Property Office (EUIPO) decision that had previously gone in its favour.


Heineken, La Zaragozana, EU General Court, trademark opposition, beer, alcohol, branding, similarity, likelihood of confusion, EUIPO

WIPR