Christiana Loizides

Christiana Loizides is head of the branding team at Sheridans, where she advises on all intellectual property rights across both contentious and non-contentious matters. Her expertise spans trademark infringement, copyright, design rights, passing off and breach of confidential information.With previous experience at SJ Berwin (2006–2010) and Chorion (2011), she has built a distinguished career in IP law. She specialises in sectors including fashion and luxury, gaming, leisure, entertainment and media, and technology.Loizides manages global trademark portfolios, including the firm’s largest portfolios and those for heritage clients. Her extensive experience encompasses trademark/brand clearance, worldwide filing programmes, prosecution, oppositions, and invalidity actions. She provides strategic advice on filings and IP acquisitions from both protection and commercial exploitation perspectives.