Latest News & Features

Careers

Fieldfisher adds top fashion TM expert in Brussels

Fashion trademark expert rejoins the firm | Latest addition has litigated more cases before the CJEU and the Benelux Court of Justice than any other IP lawyer.   4 December 2024

Trademarks

Puma loses TM clash with Italian designer at EU court

Sports apparel giant loses bid to block two trademark applications | Court finds no overlap between Puma’s marks for apparel and the recycling and waste treatment services covered by an Italian designer.   4 December 2024

Patents

Defending inventors’ rights against unlawful patent filings in Europe

When a rightful claim to a patent is jeopardised, Article 61 EPC equips inventors with the tools to reclaim ownership of the application, says Vitor Sérgio Moreira of Inventa .   4 December 2024

Trademarks

Oatly's ‘milk’ TM dispute with Dairy UK turns sour

Ruling considered legal protection of dairy terms and extension of rules to trademarks | Oat drinks maker had sought to register ‘Post Milk Generation’ for beverages and food items.   3 December 2024

Trademarks

A guide to perfecting trademark translation in China

Trademark translation is key to promoting a brand in the Chinese market but several principles must be followed, says Lei Ray Zhao of Unitalen Attorneys At Law.   3 December 2024

Careers

Ex-Clifford Chance tech counsel joins White & Case

White & Case appoints tech partner in London office | In-house experience at Goldman Sachs, Bank of America, Tesco, and Sony Interactive Entertainment.   3 December 2024

Artificial Intelligence

AI patent eligibility case heads to UK Supreme Court

Court agrees to hear case on patent eligibility of artificial neural networks | Appeal grant stems from earlier ruling confirming ANNs not patentable under UK law | Case marks the second time Supreme Court will address AI and patenability.   2 December 2024

Careers

Paul Hastings reinforces London office with high-tech patent litigator

Former EIP partner joins IP and technology practice | New London hire is known for high-stakes, cross-border patent litigation   2 December 2024

Trademarks

No Pho: How a public backlash saw a restaurant rescind a valuable trademark

The Vietnamese food chain serves up lessons for businesses trying to protect an undistinctive mark amid a social media pile-on, says Mauro Paiano of Shakespeare Martineau.   2 December 2024

Patents

Bitter blow for Coca-Cola as sweetener patent revoked in Europe

Danone and Norwegian firm opposition leads EPO to revoke drink formulation patent | Board rules patent for “rare” sugar D-psicose paired with sweetener Rebaudioside M lacks inventive step on appeal.   29 November 2024

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