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In a global market, the temptation by brands to use celebrities—whether in the traditional sense of the term or those who have become famous due to the growth of digital communications—has required increased scrutiny from IP lawyers to ensure that brands are protected. Muireann Bolger reports. 16 November 2020
Patents
As IP remains an active topic in governmental trade policy and international trade negotiations alike, Muireann Bolger considers the role that IP has played in recent trade agreements. 16 November 2020
Trademarks
New rules around geographical indications in Russia are good news for producers of products with territorial characteristics, says Viacheslav Rybchak of Gorodissky & Partners. 16 November 2020
Trademarks
Few industries have had to undertake as radical a transformation as the restaurant sector since the beginning of the COVID-19 pandemic. Rory O’Neill reports. 16 November 2020
Influential Women in IP
Debbie Epstein Henry, consultant, best-selling author, and public speaker, will facilitate an interactive workshop at INTA’s Annual Meeting that is aimed at advancing women’s leadership—in alignment with a new Association initiative. Sarah Morgan finds out more. 16 November 2020
Trademarks
Brands—the most valuable but least understood intangible assets—are the lifeblood of companies. From the range of definitions of brand value to the different brand valuation methods, establishing a brand’s true value in tangible terms is fraught with difficulties, as Sarah Morgan reports. 16 November 2020
Trademarks
IP offices are increasingly realizing the benefits of working together and building ever-more sophisticated networks outside their immediate spheres of influence, as Saman Javed explains. 16 November 2020
Patents
Blockchain has become a buzzword in recent years, but is the technology walking the walk as well as talking the talk? Sarah Morgan reports. 16 November 2020
Trademarks
Progress on implementing the Madrid System for international trademark registration around the world presents a mixed picture, as Sarah Morgan reports. 16 November 2020
Copyright
The world’s largest trade agreement was signed yesterday, November 15, but the deal has been dogged by concerns over provisions covering pharma patents, traditional knowledge, and copyright. 16 November 2020
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