INTA 2017: Geographical Indications: Switzerland and Colombia Fight for Heritage

Felix Addor (Swiss Federal Institute of Intellectual Property, Switzerland), who opened the discussion in CSA21  Geo-Branding: The Global Interplay Between Geographical Indications and Trademarks yesterday morning, described how free riders have been increasingly taking advantage of the Swiss indication of source and diluting the concept of “Swissness,” but the authorities are fighting back.