Italy jurisdiction report: Protecting fashion shape marks

28-11-2018

Paolo Di Mella and Chiara Domeniconi

Italy jurisdiction report: Protecting fashion shape marks

Ralwel / iStockphoto.com

Shape is an important factor behind purchasing decisions by consumers, especially in the fashion sector, where the aesthetic appearance of products plays a key role. Fashion designer Pierre Cardin once remarked: “What comes first is the shape. Then the material, which expresses volumes, fluidity, languor. Colour is merely the last feature.”


Italy jurisdiction report, Bugnion SA, fashion, distinctive character, shape trademark, trademarks, Court of Milan, substantial value, designer

WIPR