Maddocks adds brand and advertising IP expert to Sydney office

Firm aims to strengthen consumer markets offering with specialist advice on marketing and brand protection | Former Ashurst counsel has expertise in all aspects of product lifecycle.

Maddocks has boosted its IP practice with the addition of Elizabeth Ireland, who joins as a special counsel in the firm’s Sydney office.

Having spent over 15 years at Ashurst prior to the move, Ireland brings expertise as an IP, marketing and advertising lawyer.

She advises clients on all aspects of the brand and product lifecycle, from development to enforcement, as well as trademark portfolio management.

Ireland is also experienced in food safety, product regulation, trade promotions and IP and regulatory issues associated with corporate and financial transactions.

Her appointment reflects Maddocks’ increased focus on the consumer markets sector, as she has worked with clients spanning sectors including food, FMCG, publishing, fashion, health and beauty, luxury goods, and ecommerce.

The firm represents government and corporate clients across Canberra, Melbourne and Sydney.

Greg Hipwell, consumer markets sector leader at Maddocks, said: “We are very excited to have Elizabeth join Maddocks. Elizabeth adds significant depth to our consumer markets sector expertise and expands our already comprehensive trademark prosecution and portfolio management practice.”

Ben Miller, leader of the firm’s national IP practice, commented: “Attracting a lawyer of Elizabeth’s calibre and reputation, both in Australia and internationally, is a real testament to the growth and success of Maddocks’ national IP team in recent years.

“We are delighted to welcome Elizabeth to the team.”

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