‘Trademark bullying’ is a highly evocative and divisive term. TBO examines the concept and discusses what rights owners should do to avoid being branded bullies.
It is probably the most polite cease-and-desist letter you will ever read.
“We are certainly flattered by your affection for the brand, but while we can appreciate the pop culture appeal of Jack Daniel’s, we also have to be diligent to ensure that the Jack Daniel’s trademarks are used correctly.”
Jack Daniel’s, famed for its Tennessee sour mash whiskey, had taken aim at the book Broken Piano For President. Despite not incorporating the Jack Daniel’s name, the cover of the novel appeared to mimic the look and feel of the whiskey maker’s brand.
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Jack Daniels, trademark, USPTO, WIPO, social media