Deciding exactly what—and how—IP can be protected on Facebook or Twitter is a big challenge for trademark and copyright owners.
Social media feature highly in many people’s lives, providing an exciting way to communicate with friends or a practical means to share daily experiences and information. But for IP right owners, the thought of their content being shared and copied by potentially millions of people within seconds can be enough to strike fear into their hearts.
On Twitter and Facebook, the two most popular social media platforms, content via tweets and status updates can be shared far beyond the scope of immediate friends and followers.
As Leighton Cassidy, partner at Field Fisher Waterhouse LLP, says, protecting rights on social media can be a “double-edged sword”.
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