Deezer is a music streaming service with a unique business model that aims to change the way we listen to music. TB&I spoke to Deezer UK’s managing director, Mark Foster.
How does Deezer’s business model work?
We’re a subscription-based music streaming service. You pay a monthly subscription, and get access 20 million tracks, unlimited.
There are different pricing models. The Premium+ subscription gives you web and mobile access, the Premium subscription gives you web access only, and if you haven’t quite decided yet whether you’d like to pay, you can have free unlimited access for up to a year, on an ad-supported platform.
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Deezer, branding, marketing, music streaming, business model