vagengeym_elena / iStockphoto.com
Uber and Carlsberg were two brands that opted for a new look in 2018, but undergoing a revamp can entail many challenges—and not just from an IP perspective, as WIPR finds out.
In September 2018, Weight Watchers faced a wave of backlash on social media when it announced it would be rebranding and changing its name to WW.
Opinions were in one of two courts: people were confused, or they just weren’t buying it.
The company’s president, Mindy Grossman, said: “WW was becoming the world’s partner in wellness,” but when probed by the BBC in an interview, she could not say what the new name stood for.
rebrand, Uber, Carlsberg, Weight Watchers, social media, trademark, consumer trends, IP lawyer, trademark applications, global application, strategies