Prepare for a clash of IP cultures

There is an epidemic raging in the industrialised world that is driving explosive growth in a multibillion-dollar segment of the consumer electronics market. This epidemic is poor health, caused by a sedentary lifestyle, overconsumption of convenience foods and an aging baby boomer generation. As a consequence, there is growing demand for consumer-grade medical devices— gadgets that enable the average person to monitor their own health and manage conditions such as diabetes and hypertension.