Legalising the illegal: how Russia is replacing foreign brands
26-05-2022
Russia drops ‘Peppa Pig’ case citing foreign sanctions
14-03-2022
18-03-2022
chrisdorney / shutterstock
After a Russian court allowed the infringement of ‘Peppa Pig’ trademarks, will more Western marks be next? Terry Green and Tegan Miller-McCormack of Katten Muchin Rosenman report.
Who would have thought that the children’s cartoon “Peppa Pig” would become something of a political magnet, including in the field of trademarks? Yet in the past few months, Peppa has had just as much screen time in the news as on a children’s TV channel.
In November 2021, UK Prime Minister, Boris Johnson, made headlines after discussing the ‘merits’ of Peppa Pig World at a conference. In his speech, he was enthused by the fact that “a pig that looks like a hairdryer... would be exported to 180 countries... [and evidence] the power of UK creativity”.
This week, a Russian court has ruled that the children’s cartoon trademarks relating to Peppa Pig can be used and infringed by a Russian ‘entrepreneur’, without fair payment to, or consent from, the registered owner of the Russian trademarks.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
Russia, trademark infringement, peppa pig, Boris johnson, Rospatent, Ukraine, war