The Madrid System for the International Registration of Marks was established under the Madrid Agreement in 1891.
Administered by the International Bureau of the World Intellectual Property Organization (WIPO) in Geneva, Switzerland, the system offers a simple, cost-effective alternative to direct national filings when obtaining trademark registrations in other countries.
In recent decades, technology has advanced rapidly and intellectual property (IP) owners are being constantly challenged when preserving the exclusive rights of their intellectual creations. Insofar as trademark rights are concerned, brand and trademark owners have always been obstructed by the numerous and differing trademark practices that vary from country to country.
Trademark rights have always been territorial in nature but with fast-paced globalisation, trademark registration processes had to be simplified and geography removed as an issue.
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Madrid Protocol, MyIPO, PCT, ASEAN, MIMOS Berhad, Ranbaxy, pharmaceuticals
