Designs have the purpose of answering consumer needs, by enhancing the visual, functional and ergonomic aspects of a product, and giving enjoyable, safe and comforting shapes to users.
Designs have the purpose of answering consumer needs, by enhancing the visual, functional and ergonomic aspects of a product, and giving enjoyable, safe and comforting shapes to users.
The industrial design rights or ‘design patents’ protect these visual features of a product (shape, configuration, ornament). Article 95 of the Brazilian Design Statute considers an industrial design as any ornamental plastic form of an object or any ornamental arrangement of lines and colours that may be applied to a product, providing a new and original visual result in its external configuration, and that may work as a type for industrial manufacture.
An industrial design is considered to be new when not comprising the state of the art (everything made accessible to the public before the date of filing of the application, in Brazil or abroad, by use or any other means).
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Industrial design, Brazil, design patents, Brazilian Design Statute, INPI
