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Collaboration between and among all the relevant stakeholders, and removing the obstacles to such cooperation, are vital to addressing the growing threat of counterfeits, says Travis Johnson of the International AntiCounterfeiting Coalition.
Two years ago in these pages, in a piece titled “Small Parcels, Big Problems”, we highlighted a disturbing trend in the distribution of counterfeit goods, in the US and around the world.
Concurrent with the global expansion of e-commerce, a new model has emerged, eschewing large-scale shipments via ocean cargo in favour of international mail and express delivery consignments shipped “direct-to-consumer”.
The challenges presented by this evolution to rights holders and customs enforcement agencies in their efforts to target and seize illicit shipments are readily apparent.
counterfeiting, IACC, Travis Johnson