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  • Honest IP: an interview with Sir Robin Jacob
robin-jacob
1 October 2011Copyright

Honest IP: an interview with Sir Robin Jacob

At this year’s International Trademark Association annual meeting, the Rt. Hon. Professor Sir Robin Jacob estimated that 81 million business cards would change hands over the course of the meeting if every attendee exchanged cards with everyone else. This figure may seem outrageous, but it does highlight how prominent IP has become.

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