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19 February 2021TrademarksAaron Wood

Amazon’s win over Polo Club: a fundamental mistake?

In the judgment handed down in Lifestyle Equities CV & Anor v Amazon UK Services on January 27, 2020 the English High Court found in favour of Amazon, concluding that the Amazon.com website did not “target” the UK.

The court also held that sales through the website could not be prevented by the brand owner.

The four models of “sales into the UK” that were relied upon were:

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