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The English High Court has found in favour of Amazon in a dispute over the sale and visibility of goods in the UK/EU territory. The ruling is a worrying one which could lead to an upheaval in trademark litigation, argues Aaron Wood of Blaser Mills.
In the judgment handed down in Lifestyle Equities CV & Anor v Amazon UK Services on January 27, 2020 the English High Court found in favour of Amazon, concluding that the Amazon.com website did not “target” the UK.
The court also held that sales through the website could not be prevented by the brand owner.
The four models of “sales into the UK” that were relied upon were:
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Amazon, Polo Club, English High Court, trademark litigation, Blaser Mills, brand owner, consumer, Cartier
