Trademarking ‘The’: a lesson in emphasis and cooperation

29-06-2022

Sarah Speight

Trademarking ‘The’: a lesson in emphasis and cooperation

Bryan Pollard / Shutterstock.com

The Ohio State University has been granted rights to use ‘THE’ on its merchandise, and fashion brand Marc Jacobs is awaiting registration for the same. But, asks Sarah Speight, should we be surprised?


Trademarks, Ohio State University, Marc Jacobs, USPTO, TTAB,

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