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29 June 2022TrademarksSarah Speight

Trademarking ‘The’: a lesson in emphasis and cooperation

The Ohio State University has been granted rights to use ‘THE’ on its merchandise, and fashion brand Marc Jacobs is awaiting registration for the same. But, asks Sarah Speight, should we be surprised?

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More on this story

Trademarks
Ohio State Uni hit with criticism over ‘The’ TM attempt
15 August 2019   The Ohio State University hit headlines this week, after attempting to register the word ‘The’, perhaps the most common word in the English language, as a trademark.
Trademarks
Ohio State University pounces on SunFrog in TM suit
23 March 2017   Ohio State University has taken on t-shirt designer and printer SunFrog in a trademark infringement lawsuit.


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