Fashion brand owner can’t register ‘XOXO’ TM, rules EU court

14-05-2020

Rory O'Neill

Fashion brand owner can’t register ‘XOXO’ TM, rules EU court

nitpicker / Shutterstock.com

The EU General Court has blocked the apparel and brand management company behind David Beckham’s consumer products range from registering ‘XOXO’ as a trademark.


Fashion, XOXO, EU GeneraL Court, Seven Global, David Beckham, Global Brand Holdings, GBH, Kellwood, trademark, EUIPO

WIPR