INTA 2016: Dress like a rock star—Twitter’s five tips for surviving INTA

Ahead of the International Trademark Association’s annual meeting in Orlando, Steve Coates of Twitter gives his five tips for success at the conference.

1) Embrace your inner rock star

Where else are you going to have thousands of people wanting to meet you? Resist the urge to turn that badge around and going incognito. Become an extrovert. Jump to the front of the taxi line and ask that attorney in the suit if you can share the cab to the convention centre. They won’t say no when you hand them a card.