Trademarks in Eurasia: new opportunities for brand owners

Eurasia is one of the key and huge markets for brand owners from all over the world. The fast progress in economic development in the Eurasian space resulted in the establishment in 2014 of a supranational coordinating body—the Eurasian Economic Union (hereinafter, EAEU or simply ‘union’). The EAEU is an international organisation for regional economic integration that provides for the free movement of goods, services, capital and labour. It encompasses several states with a total population of about 184 million people and consolidated GDP of more than $2.4 trillion as of 2021.

It also pursues coordinated, harmonised and single policies in the sectors determined by the treaty and international agreements within the union.

This makes the Eurasian continent one of the most attractive for global investing in trading activities.

IP protection in the EAEU

One of the key sectors regulated by the treaty is IP protection, especially brand and design protection.

Insofar as brand protection is concerned, the union is currently composed of the following member states, namely: Armenia, Belarus, Kazakhstan, Kyrgyzstan and the Russian Federation.

From the perspective of a brand protection strategy, the following options are available for brand owners to get their marks protected in the member states of the EAEU.