Top tips on preparing for EU trademark reform


Imogen Fowler

Top tips on preparing for EU trademark reform

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With a new EU trademark regulation coming into force on March 23, 2016, Imogen Fowler of Hogan Lovells provides some tips on what you should be doing to prepare.

On March 23, 2016 the new EU trademark regulation (Regulation [EU] No. 2015/2424) will come into force. Together with the new trademark directive (Directive [EU] 2015/2436), the regulation is the biggest change to European trademark law in the last 20 years. Brand owners should already be acting to get ready for the new rules.

Tip 1: Amend specifications of EU trademarks before March 23

This is the single most important thing for brand owners to do, and it needs to be done fast—before March 23.

Imogen Fowler, Hogan Lovells, EUIPO, EUTMs, trademark, Nice Agreement, CTM, European Union Intellectual Property Office, software,