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IP plays a wide-ranging and crucial role in the video games industry, but not everyone has realised this yet, as WIPR finds out.
“IP is everything when it comes to video games,” says Alexandre Rudoni, partner at Allen & Overy.
As PwC projects industry revenues to surpass $90 billion by 2020, it’s absolutely crucial for video game makers and publishers to understand the value of their IP and how to use it.
The rise of the internet, along with the development of mobile apps, has lowered the barriers which historically prevented video game developers from entering the marketplace. These developments have led to the creation of more games and developers, resulting in a more crowded field.
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