15 June 2022TrademarksCynthia Walden and Sarah Kelleher

Selling the intangible in fashion: what does it mean for trademark protection?

Selling the intangible or questionably valued is nothing new, but the issue currently on many brand owners’ minds is whether the new non-fungible token (NFT) trend is here to stay—and more importantly, whether NFTs are worthy of new trademark filings and enforcement efforts.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Trademarks

IP rights in fashion, culture and art remain ‘unsettled and uncertain’

11 July 2022 Case law relating to IP rights in the cultural space remains contradictory and confusing, according to a panel discussion at a major case law conference in Europe.

Litigation in the metaverse: is IP fit for purpose?

7 June 2022 Disputes over the virtual realm will test the boundaries of existing IP laws, finds Muireann Bolger.

Trademarks

NFTs: protecting your brand

24 March 2022 Businesses and IP owners need to be clued into the complicated world of NFTs in order to arm themselves against the looming threat of infringement in the industry, says Rola Daaboul is special counsel at Akerman

Apple must pay Optis $700m-the biggest patent award in UK history

US-China tariffs: What hope is there for IP rightsholders?

Lenovo Global IP Litigation director joins O'Melveny

Fakes and how to fight them

A close look at non-use TM examinations

Thatchers, Skykick and dupes: What’s on a fashion IP influencer’s radar?

Startups guide: From idea to patent

Securing your brand in China

Selling the intangible in fashion: what does it mean for trademark protection?

More on this story

Editor's picks

Editor's picks

More articles