NFTs: protecting your brand


Rola Daaboul

NFTs: protecting your brand

Rokas Tenys /

Businesses and IP owners need to be clued into the complicated world of NFTs in order to arm themselves against the looming threat of infringement in the industry, says Rola Daaboul is special counsel at Akerman

NFTs are the latest widely misunderstood trend to take over our already complicated world. With significant regulatory and compliance risks associated with NFT and blockchain activities, it is critical that businesses and IP owners properly arm themselves against such activities and transactions that can negatively impact the value of their brand and IP and take precautions to thwart potential litigation.

To fully understand the scope of artillery necessary for such protection, it is important to first understand the cause and nature of the potential threat.

Blockchains, smart contracts, and NFTs

NFTs, Akerman LLPs, blockchain, IP owners, brands, cryptocurrency, litigation, trademark infringement, digital assets