Can brands help save the world?
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Russia’s disregard of IP owned by ‘unfriendly’ countries will leave its people unsatisfied, say Anton Koval and Valeriya Sokolova of Doubinsky & Osharova in Ukraine.
After the invasion of Ukraine, over 10,128 sanctions on Russia were imposed, including the export ban of high technology products, dual use products and some other goods. Additionally, more than 600 world-famous brands have announced their exit from the Russian market.
To leave some goods and technologies available, the Russian government has applied some changes to the regulations on IP. In early March it also announced the list of “unfriendly” countries, which included most of Europe, as well as the US, Japan, Australia and more. Bearing this in mind, the situation with the pending protection of IP rights in Russia is worth exploring in more detail.
Foreign brands, Doubinsky & Osharova, technology, IP rights, patent holders, TRIPS agreement, innovation, artistic expression, trademark application