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Barbie may have her critics, even after being given a feminist spin by Hollywood. But the story behind her creation remains an inspiring one of female entrepreneurship, as USPTO director Kathi Vidal tells Muireann Bolger.
Love her or loathe her, there is no denying Barbie’s far-reaching commercial appeal or cultural impact.
This year saw US director Greta Gerwig’s interpretation of the plastic doll in a humorous, yet unequivocally feminist, film starring Margot Robbie become the summer’s biggest—and most talked about—blockbuster movie.
Created by Ruth Handler in 1959, Barbie is unquestionably a megabrand and a licensing phenomenon, and now even more so since her acclaimed silver screen debut.
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Barbie, Kathi Vidal, USPTO, female entrepreneurship, inventorship, DEI, innovation