Domain name game-changers


Leticia Realini

Domain names represent a good opportunity to establish digital businesses as they are positively changing the way in which the Internet is used by making it more open and accessible.

However, they have also created an extra burden for trademark owners, who now have to secure their trademarks as domain names and ensure that they are not infringed.

The initial aim of domain names was to make navigating the Internet easy for users. Due to their directional importance and memorable length, they were adopted as commercial identifiers and, in many cases, substitute trademarks.

The use of domain names as commercial identifiers increased as commercial opportunities on the Internet expanded. Consequently, the economic value of domain names gradually grew and they have since become rentable spaces for enterprises that are looking to do business online.