Baroness Lucy Neville-Rolfe has replaced Viscount Younger of Leckie as the UK IP minister following a re-shuffle of the government's cabinet.
Neville-Rolfe, whose full title is parliamentary under secretary of state for IP, will work in the Department for Business Innovation and Skills (BIS).
Following the switch, Neville-Rolfe will be the eighth UK IP minister in seven years.
She has worked previously as a director of corporate affairs at UK supermarket group Tesco and most recently as a non-executive director at television station ITV.
She became a life peer last year.
During his tenure Lord Younger helped steer through parliament an IP bill which included the introduction of criminal penalties for intentionally infringing registered designs.