Trademarks

2 May 2024   From chasing counterfeits to pivoting to the metaverse, NFTs, and now AI, Desirée Russo proves it helps to be agile at one of the world’s largest sportswear brands.

Latest Features

Ahead of a panel session at this year’s INTA Annual Meeting moderated by the Brand Safety Alliance, industry experts and panellists share their views on domain blocking and the recently launched GlobalBlock service.
Olusola Aleru of Inventa shares a guide to securing or opposing a mark in the West African nation.
Sustainability goals aimed at reducing packaging throw-up issues for the luxury sector in particular and 2024 could be a landmark year, explain Giles Crown and Elena Glengarry of Taylor Wessing.
The outcome of Coach v Gap and Penn State v Vintage Brand could have ‘serious ramifications’ for brand owners and licensing, depending on their outcome. Dyan Finguerra-DuCharme and Kate Garber of Pryor Cashman explain how.
From their origins in surplus plastic, ‘jelly’ shoes have been produced by luxury brands and become cultural symbols in Africa, says Inês Sequeira of Inventa.
The UK’s biggest supermarket’s recent loss in its dispute with Lidl is ultimately a costly failed branding campaign. Richard May and Robyn Trigg of Osborne Clarke examine why, and explain how brands can avoid the same fate.
A heavy metals controversy shows why brands should carefully assess claims made in adverts—including that which is unsaid, warns Jennifer Fried of Finnegan.
Witnesses, surveys and consumer reactions were among evidence that helped convince courts that Tesco’s sign conveyed a false price-matching message and a change in economic behaviour, explain Bird & Bird’s winning team.
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23 April 2024   Counsel for the maker of Back to the Future’s time-travelling car, Roger Behle of Foley tells WIPR why film merchandising is a lucrative hit—as long as it’s protected, of course.
23 April 2024   The shoe brand’s Fourth Circuit legal battle showed that utility patents are potentially radioactive to trade dress claims, says Marc Misthal of Offit Kurman.
22 April 2024   Multinational conglomerate filed a lawsuit against a Florida-based travel company, and its directors | Allegations include trademark infringement and fraud at the USPTO | Travel company accused of damaging EasyGroup’s goodwill and reputation | Suit adds to history of EasyGroup’s multiple trademark suits.
19 April 2024   The Chinese tech conglomerate publishes report showing increases in ‘crowdsourced’ reporting and criminal cases | Number of global brands using the Brand Protection Platform on Weixin rises | Danny Marti, head of global affairs, tells WIPR why platform is “unique”.
17 April 2024   General Court rules against a company led by drug kingpin’s older brother that attempted to trademark name | Decision cited concerns about public perception and morality in Spain | “Interesting to see whether criminality is an absolute bar to the registration of personal names” says lawyer.
9 April 2024   Firm’s latest addition joins as of counsel, bringing a decade of expertise | Specialises in trademark services including portfolio management and trademark registrations | She also brings patent experience, having prosecuted patents before the USPTO.
5 April 2024   Swedish private equity firm acquires KISS assets including trademarks, music catalogue and likeness | Pophouse will create ‘digital versions’ of the band as part of $300m deal.
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