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Artificial Intelligence
From spy shots and AI-generated images to the EU’s repair clause, Lamborghini’s head of legal is confronting new threats to design protection.
Latest Features
The integration of AI into patent drafting is undeniably transformative, but overreliance on these tools can put meaningful protection for inventions at risk, says Ana Neves of Inventa.
Addition of China's .cn and Germany's .de marks a major milestone in simplifying global IP protection, says Tony Kirsch of the Brand Safety Alliance.
After an overwhelmingly positive Supreme Court ruling for companies working in AI, Rachel Free of CMS outlines the necessary practical steps for patent holders—including enforcement of the ‘black box’ tech, the ruling’s influence on the UPC, and how to manage related applications.
The US’s new guidance on AI inventorship appears to depart from traditional inventorship principles in a way that courts are unlikely to endorse, argues William Morriss of FBT Gibbons.
AI and automation have transformed brand abuse into a high threat, one that traditional siloed defences cannot contain. The only way to win is to build whole-of-business systems that make deception unprofitable, says Tony Kirsch, commercial director of the Brand Safety Alliance.
USPTO director John Squires granted the first inter partes reviews and post-grant reviews of his tenure in December 2025 after a period of issuing only denials. Ehsun Forghany of ArentFox Schiff explains their impact.
Traceability and transparency of training practices, and the value of bespoke tools, are among the key AI trends that will be shaped by legal and regulatory developments in 2026, write experts from Rouse.
The streaming giant’s deal with one of the biggest entertainment titles inherently includes a vast body of IP. Malcolm Meeks of Finnegan explains what’s on the table.
More News
The world’s biggest IP event heads back to the popular US city next year, as association CEO nods to ‘challenging’ issue over unregistered attendees at London conference.
From complex global licensing structures to deepfakes and AI risk, Virgin’s Bill Budd discusses the realities of managing one of the world’s most unconventional brands.
As AI reshapes advertising and user experience, brands face rising scrutiny over misleading claims and manipulative design—bringing fresh legal and reputational risks.
While many children are just discovering their interests, one young student wowed the audience by taking the stage to explain how she is using AI and technology to turn ideas into something more.
Ahead of her INTA panel, the AI expert unpacks the threat of syntethic—and why brand owners must rethink enforcement and crisis response before it’s too late.
Data from Questel indicates a radical restructuring of IP professionals’ duties, as adoption and demand rates continue to rise.
As deepfakes blur the line between reality and replica, celebrities are turning to trademark law to protect their personas. Is it time to upgrade personality rights?
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