28 September 2017Trademarks

Refreshing, amusing and a genericide deterrent: the ‘don’t say Velcro’ video

A viral video released by Velcro encouraging consumers “not to say Velcro” could be useful when trying to avoid ‘genericide’, according to trademark lawyers.

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More on this story

4 August 2023   There are many ways to protect a brand, and one way is to prevent a trademark from becoming generic, explain Kaajal Nagindas and Kay Rickelman of Spoor & Fisher.
9 October 2017   WIPR readers have said that taking an unconventional approach to trademark enforcement can help brands prevent their marks becoming generic.
6 June 2018   Velcro has released another music video urging people to use its trademark correctly, in response to a video it released last year.