Angela Shi

Key Details

Angela Shi
Senior brand protection manager
New Balance


Angela Shi has been a senior brand protection manager at New Balance since 2015, working in close collaboration with global senior IP counsel to design and implement effective anti-counterfeiting and brand protection strategies. Shi has helped the footwear company implement an anti-counterfeiting strategy in greater China, aimed at stopping the exportation, importation, distribution and sales of counterfeit products. She also manages IP criminal prosecutions, investigations and enforcement actions, while delivering training to law enforcement agencies.