WIPR survey: Readers back Velcro video in genericide fight

09-10-2017

WIPR survey: Readers back Velcro video in genericide fight

svetik / iStockphoto.com

WIPR readers have said that taking an unconventional approach to trademark enforcement can help brands prevent their marks becoming generic.


Velcro, trademark, YouTube, generic, genericide, video, WIPR Survey

WIPR